In February 2025, major Indian jewellery brands like Senco Gold, Kalyan Jewellers, and PN Gadgil Jewellers saw sharp stock declines, with Senco Gold dropping around 32% in just two days. Senco Gold, which had risen 66% since it was listed, dropped sharply by 30% in the past month due to a market correction. In Q3 FY2025, Senco Gold’s profit after tax (PAT) fell 69% year-on-year to ₹33.48 crore from ₹109.32 crore in Q3 FY2024. The adjusted PAT also dropped 51% year-on-year to ₹53.74 crore.
In this blog, we will explore the reasons behind the drop in gold jewellery brand stocks and discuss the best approach for investors after this decline.
What is Gold Jewellery Brand Stock?
A Gold Jewellery Brand Stock represents shares of publicly traded companies involved in designing, manufacturing, and selling gold jewellery. These businesses run retail stores or wholesale operations and are listed on stock exchanges. Notable examples in India include Senco Gold, Kalyan Jewellers, and Titan Company.
The stock value is affected by factors like gold prices, consumer demand, market trends, economic conditions, and company performance. Investors purchase these stocks to invest in the gold jewellery sector and potentially benefit from its growth.
History and Company Overview
1. Senco Gold & Diamonds
- Established: 1938
- Location: Kolkata, West Bengal, India
- Founder: Late Sankar Sen
Company Overview:
Senco Gold is a prominent jewellery brand in India, celebrated for its fine gold, diamond, and platinum pieces. Originally a family-owned business, it has grown into a renowned retail chain with more than 140 stores across India, including franchise locations. The brand is recognized for its handcrafted jewellery, showcasing the traditional Bengali craftsmanship.
Stock Market: Listed on the NSE and BSE in July 2023.
2. Kalyan Jewellers
- Founded: 1993
- Headquarters: Thrissur, Kerala, India
- Founder: T.S. Kalyanaraman
Company Overview:
Starting as a single showroom in Thrissur, Kalyan Jewellers has evolved into one of India’s largest jewellery chains, with over 150 stores in India and the Middle East. The brand offers a wide range of collections that reflect various cultural styles, including South Indian, North Indian, and Middle Eastern jewellery. Kalyan Jewellers is also well-known for celebrity endorsements, with prominent actors like Amitabh Bachchan and Nagarjuna representing the brand.
Stock Market: Listed on the NSE and BSE in March 2021.
Current Scenario – Kalyan Jewellers has performed very well, increasing by 564% since it was listed. However, it has dropped by 8% in the last month, and the decline may have been even bigger over the past two months.
3. P.N. Gadgil Jewellers
- Founded: 1832
- Headquarters: Pune, Maharashtra, India
- Founder: Purshottam Narayan Gadgil
Company Overview:
With over 190 years of history, P.N. Gadgil Jewellers is one of the oldest jewellery brands in India. Founded in Pune, the brand has expanded to several cities across Maharashtra and beyond. It is renowned for its rich heritage in traditional Maharashtrian jewellery, with iconic pieces like the Kolhapuri Saaj and Nath. Known for its commitment to purity and trust, P.N. Gadgil Jewellers remains a top choice for gold buyers.
Current Scenario – PN Gadgil Jewellers has not done well since it was listed, dropping by 26% in total. The stock has also fallen by 5% in the last month, showing the general weakness in the industry.
Latest Kalyan Jeweller Share Price 2025
On Monday (Feb 17), at 1:54 PM, Kalyan Jewellers’ share price on the BSE was Rs 502.35. Kalyan Jewellers India saw strong growth in Q3 FY25, with a 21.2% increase in net profit, reaching Rs 218.8 crore, up from Rs 180.6 crore in the same period last year. The company’s revenue also grew by 39.5%, totaling Rs 7,286.8 crore, compared to Rs 5,223 crore in Q3 FY24.
Latest Senco Gold Share Price 2025
On Monday (Feb 17), at 1:54 PM, Senco Gold’s share price was Rs 317.25. This represents the stock’s value at that specific time. The price can change during the day due to factors like market trends, investor sentiment, and the company’s performance.
Latest P.N Gadgil Jewellers Share Price 2025
on Monday (Feb 17), at 1:56 PM, P N Gadgil Jewellers’ share price was Rs 577.05. P N Gadgil also showed strong performance, with its consolidated profit increasing by 49% to Rs 86.03 crore, up from Rs 57.6 crore last year. The company’s revenue grew by 23.5%, reaching Rs 2,435.75 crore, compared to Rs 1,972.15 crore in the previous year.
What Should Investors Do After the Drop in Gold Jewellery Brand Stocks?
1. Evaluate Market Trends and Gold Prices – Stock price declines may stem from broader market corrections or specific industry challenges, so investors should determine if the drop is temporary or part of a longer-term trend. Additionally, since gold jewellery brands are directly influenced by gold prices, investors should consider the current outlook for gold, as a decrease in gold prices could hurt profits, while an increase could lead to better results.
2. Examine Company Fundamentals – Investors should review the company’s financial health by looking at quarterly reports, paying attention to revenue growth, profitability, and debt levels. A sharp decline in profits may indicate deeper problems, whereas a temporary setback could suggest potential for recovery. Additionally, it’s important to evaluate the management’s strategy for recovery, including plans for new products, expansion, or improving operational efficiency.
3. Broaden Your Investment Portfolio – If the drop in jewellery stocks is linked to industry-specific issues, diversifying into other sectors could help minimize risk. Look into investing in stocks from industries that are less impacted by changes in gold prices.
4. Keep Track of Industry Developments – Stay informed about shifts in consumer behavior, such as increased demand for sustainable or custom-designed jewellery, which could influence future growth. Additionally, stay updated on market sentiment by following the news, government policies, and global trends, like changes in import duties or regulations, that may impact the jewellery sector.
5. Seek Advice from a Financial Advisor – Consider speaking with a financial advisor who can offer personalized guidance based on your risk tolerance, investment goals, and time frame.
FAQs
Q1. Why is the Senco Gold shares Falling today?
Ans. Senco Gold shares fell 32% in two days following the company’s weak Q3FY25 results, reaching their lowest point since October 2023.
Q2. Should you Invest in Senco Gold after a drop in shares?
Ans. Based on its key valuation ratios compared to previous periods, Yes you can invest in Senco Gold Ltd as it appears to be in the fair value range.
Q3. Where is Gold the Cheapest?
Gold tends to be cheapest in countries such as Malawi, Indonesia, and Colombia. Price variations across countries are influenced by factors like tax policies, the mining industry, and gold reserves.
Sources: msn.com
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