Nowadays, social media can be biased or misleading, so it’s important to have a reliable and unbiased source for investment information. To invest effectively in the dynamic financial markets, a reliable guide is essential. Acknowledging the necessity for accessible and thorough investor education, the Securities and Exchange Board of India (SEBI) has introduced an innovative solution – the “Saarthi 2. O mobile app” in Mumbai on 3rd June 2024. The updated app has a user-friendly interface, financial calculators, and educational modules for the KYC process, mutual funds, ETFs, buying and selling shares on stock exchanges, etc. It’s especially helpful for young investors who are just starting their financial journey.

SEBI launched Version 1 of the Saarthi app in January 2022, aiming to create awareness among investors about the basic concept of the Securities Market, KYC process, trading, and settlement, mutual funds, recent market developments, etc. The App is available in Hindi and English both languages for the ease of the investors.

Importance of the Saarthi App

With more individual investors entering the market and the growing popularity of mobile trading, the Saarthi app provides a dependable way to access important information. An SBI report highlights a notable rise in retail investor participation in Indian stock markets recently:

  • 14.2 million new individual investors in FY21.
  • 12.25 million new accounts at CDSL.
  • 1.97 million new accounts at NSDL.

NSE data shows that individual investors’ share of total stock exchange turnover increased from 39% to 45% in March 2020.

Key Features of the Saarthi App

  • Bilingual Support – TheSaarthi app is available in both Hindi and English, making it accessible to a broader audience. This ensures that more people can benefit from our offerings, regardless of their preferred language.
  • In-Depth Market Information – Saarthi App offers extensive details about various investment schemes, covering a wide range of options. This ensures that investors have all the necessary information to make informed decisions about their investments.
  • Investment Guidance – This app provides insights into a wide range of investment methods, helping users navigate different options. Resulting it empowers investors to make well-versed financial decisions that align with their financial goals.
  • Risk Analysis – This app features tools to assess the risk levels of various investments, allowing users to gauge potential risks effectively. This helps investors make more informed choices based on their individual risk tolerance and investment strategy.
  • Friendly User- Interface – Saarthi App is designed with an intuitive and easy-to-navigate interface, ensuring a seamless experience for users of all experience levels. Whether you’re a novice or an experienced investor, you’ll find it simple to access and utilize all the features and information you need.
  • Regulatory Updates – This app keeps users informed about the latest regulations and guidelines issued by SEBI. This ensures that investors stay compliant and aware of any changes that might impact their investment decisions, providing peace of mind and up-to-date knowledge.
  • Educational Modules – Saarthi app offers a wealth of educational materials aimed at enriching users’ understanding of the securities market. From beginner tutorials to advanced analysis, these resources empower investors to make informed decisions and navigate the complexities of investing with confidence.
  • Secure Access – Our platform prioritizes security measures to ensure safe and protected access to sensitive information and personalized content. By implementing robust encryption protocols and authentication mechanisms, we safeguard users’ data and privacy, providing peace of mind while accessing our services.

Benefits of Using the Saarthi App

  • Financial LiteracyIt empowers users with comprehensive knowledge about the securities market, improving and enhancing their financial literacy.
  • Informed Decision-Making – This app provides valuable insights and guidance on investment strategies, helping users make well-informed decisions.
  • Convenience – Saarthi App can be easily downloadable from the Play Store and App Store, allowing users to access essential information at great convenience.
  • Accessibility – This app is available in both Hindi and English, making it accessible to a wide range of users across different linguistic backgrounds.
  • Risk Management – It offers tools like the riskometer to help users assess and manage the risks associated with their investments.
  • Secure Platform – It ensures that users’ personal information and investment data are secure and protected.
  • User-Friendly Experience – Saarthi App is designed with an intuitive interface, making it easy for users of all experience levels to navigate and use the app effectively.
  • Regulatory Compliance – Saarthi App helps users stay compliant with SEBI regulations, reducing the risk of legal or financial missteps.
  • Educational Resources – The App includes a wealth of educational materials that enhance users’ understanding of the securities market and various investment options.

Conclusion

In conclusion, as we move into the digital era of finance, tools like Saarthi mark an important step in advancing financial literacy and inclusion. Thanks to SEBI’s innovative initiative, investors throughout India now have a valuable resource to help them achieve financial success and security. Don’t wait any longer—start your journey towards a brighter financial future with the Saarthi app today.

Source – New India Express , testbook

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